Destination Perth

The Perth Region Tourism Organisation Inc. (PRTO), trading as Destination Perth, is the Perth region's peak destination marketing organisation responsible for promoting the city and surrounds as a desirable leisure destination.

PRTO is a not-for-profit marketing organisation managed by its CEO and staff and overseen by a skill-based Executive Board consisting of representatives from the tourism industry. It was established in 2004 to act as the primary body for the marketing of Perth and surrounds to domestic and international consumers, travel trade and media.

• Our vision: to establish the Perth region as the western gateway to Australia and a must-visit and experientially diverse destination.
• Our purpose: to work collaboratively with stakeholders to develop and facilitate cohesive destination marketing activities to increase visitation resulting in economic benefit.