WAITOC experiences unprecedented interest in WA Aboriginal Tourism Products at the Australian Tourism Exchange (ATE), 2014 in Cairns
WAITOC attended the first-ever regional Australian Tourism Exchange (ATE) in Cairns. ATE is Australia’s largest international tourism trade event where the world comes to Australia to meet with the tourism industry. The event saw up to 1,200 Australian delegates from 429 companies meet with 600 key buyer delegates from 36 countries in up to 50,000 business appointment. Significant interest was received by WAITOC's key markets particularly Germany, Switzerland, Netherlands, France and Italy as well as the UK. There is a growing interest in WA cultural experiences from the US and ASIA especially looking for the one to two day experiences from WA's major gateway city Perth.
WAITOC is delighted to be in discussion with key national and international companies to form exciting new alliances. Mr Doc Reynolds, Chairman of WAITOC said “after investing our resources in attending ATE over the years, it is exciting to see that it’s paying off with international interest in WAITOC member businesses converting to a significant upturn in business leads”.
Mr Simon Haigh, CEO of WAITOC who attended the event said that “the interest shown at ATE is confirmation that 2014 will be a pivotal year for Aboriginal tourism in Western Australia.”
The recent announcement of 4.6 million over four years secured by Tourism WA to create a new Aboriginal Tourism Development program will assist in supporting existing and new businesses and generate a significant number of new tourism jobs for Aboriginal people.
Mr Simon Haigh said that “in summary, there is no doubt from the international feedback received at ATE regarding our 22 export ready members that the demand for WAITOC’s authentic WA Aboriginal cultural experiences across all markets, particularly Europe, is growing significantly”.
WAITOC’s recent soft launch of the new mobile optimised website will provide consumers with more options for authentic Aboriginal experiences. As the website will become more dynamic over the next couple of months, WAITOC will be promoting their corporate partners with four new such relationships being developed over the past six months.
Mr Simon Haigh
CEO – WAITOC
+61 (0) 419 921 946
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