WAITOC and Australia’s South West announce cooperative marketing agreement to promote South West Aboriginal tourism experiences
Western Australia Indigenous Tourism Operators Council (WAITOC) Chairman, Robert Taylor, is pleased to announce the WAITOC and Australia’s South West (ASW) agreement which will see Aboriginal tourism experiences being elevated in future marketing and promotional campaigns.
WAITOC believes that Aboriginal Tourism is a unique industry in that it provides Aboriginal people with a vehicle for real and meaningful economic participation while still maintaining and valuing our cultural heritage.
“The agreement will ensure that both organisations optimise their resources and expertise through collaborative marketing campaigns, increasing Aboriginal tourism experiences in famils and identify joint ventures where joint funding programs would be applicable to create better access to Aboriginal tourism experiences in the South West” said Mr Taylor.
The agreement will support the WAITOC TQUAL funded Perth and South West Aboriginal Product Development program with an increase of 100% over 2 years in the availability of authentic Aboriginal tourism experiences in the South West alone.
Ms Dee Smith, Chairman of Australia’s South West commented that “Australia’s South West already works closely with WAITOC with WAITOC’s Chairman Mr Taylor being on the Board of ASW since December 2013. This agreement will build on the current relationship with WAITOC working on the product development side of the sector and ASW incorporating more content into our marketing and promotion of the region”.
“Aboriginal tourism plays a key role in the diversity of experiences available in the Australia’s South West region, enabling visitors to connect with the cultural history of the region set against a backdrop of stunning natural landscapes. ASW looks forward to working with WAITOC to increase both product offering and awareness of Aboriginal tourism in the region.”
The Noongar people have lived in the south west of Western Australia for more than 45,000 years and through tourism we can promote the richness of the culture and history to cultivate wider understanding and for visitors to the region to have a fun as well as cultural education experience.
For more information on Aboriginal tourism experiences available in the South West or Western Australia visit www.waitoc.com. Information on Australia’s South West can be found at www.australiassouthwest.com
Mr Simon Haigh - CEO - WAITOC
M: +61 (0)419 921 946
Ms Jasmine Meagher
CEO - Australia's South West
M: +61 (0)408 896 323
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