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'Tayloring' New Partnerships with Aboriginal Tourism

Jul 11, 2016 -- Posted by : admin

A peek behind the scenes at the plans and visions of Australia’s leading Aboriginal tourism entity - WAITOC - Western Australian Indigenous Tourism Operators Council – with Robert Taylor, CEO.

Aboriginal tourism is adding significant value to mainstream tourism as Western Australia gains popularity as an iconic destination for the world’s oldest living culture – and research shows that demand for this unique point of difference is on the rise:

Currently 20% of visitors participate in an Aboriginal cultural experience while on holiday in WA, whereas 66% would participate if it were readily available ”* says Robert Taylor, “And with WAITOC now well positioned in the tourism industry as a ‘one stop shop’ for information and advice, it is easier than ever to include Aboriginal cultural experiences in your business portfolio”.

WAITOC showcases over 100 tours, accommodation, experiences and events throughout Western Australia – a rich diversity of highly appealing cultural ‘modules’ which can be packaged into programs and itineraries at a multitude of locations. But the range of partnership options ventures way beyond ‘just’ product packaging and tourism. WAITOC is forming alliances with individuals, businesses and organisations from all walks of industry - both in Australia and around the globe.

"Working with WAITOC is a piece of cake", Robert smiles, as he flags some examples - "an Oxfam partnership with Bindi Bindi Dreaming in Perth has created a popular 'Noongar foodie event', where you can learn about different bush foods and enjoy a love cooking demonstration". 

"And Dale Tilbrook's peach and aniseed myrtle cake, which features in her bush tucker talks and corporate catering (Maalinup Aboriginal Gallery, Swan Valley) is a mouth-watering sensation".

Food, cooking schools and TV chefs have been a trend wave for a while, but bush foods are now riding the crest, adding a unique, exotic angle and high nutritional value to this topic. "Most of our member businesses incorporate bush tucker tours or topics in their program, but that is just one of the many cultural ingredients our tourism industry partners can use to 'spice up' their itineraries".

"We are pursuing a variety of new roads to foster alliances with tourism and non-tourism partners in the 2016-17 membership year".

Robert Taylor will be presenting at this year's WA Tourism Conference on Wednesday 10th August, at Perth Convention and Exhibition Centre - session: Indigenous Tourism, Where to from Here. 


 *source: Tourism Research Australia - IVS and NVS data 2014

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