WAITOC launches Corporate Engagement Strategy
Western Australia Indigenous Tourism Operators Council (WAITOC) Chairman, Robert Taylor, is pleased to announce that WAITOC’s Corporate Engagement Strategy was launched today. The Strategy aims to accelerate the growth of Aboriginal Tourism in Western Australia.
WAITOC believes that Aboriginal Tourism is a unique industry in that it provides Aboriginal people with a vehicle for real and meaningful economic participation while still maintaining and valuing our cultural heritage.
“Our campaign objective is to increase the level of Corporate and Private Sector involvement, participation and partnerships with WAITOC, with our members and in the Aboriginal Tourism sector generally” said Mr Taylor.
With over 120 Aboriginal tourism members, the Strategy has the potential to take the industry to the next level especially with the continued demand for authentic Aboriginal tourism experiences by the international market as well as the domestic educational and cultural tourism niche market.
Mr Haigh, CEO of WAITOC commented that “Corporate partnerships that involve the nurturing and mentoring of an Aboriginal business have worked well in other industries and we think these forms of partnerships should work well with Aboriginal tourism businesses. This support can take many forms including the seconding of an executive to assist a business or indirect support of taking your employees on a positive education and fun experience by booking with an Aboriginal tourism operator. Companies can strengthen their reconciliation objectives as part of their Reconciliation Action Plan which aims to directly improve relationships and respect between Aboriginal and Torres Strait Islander peoples and other Australians by supporting Aboriginal economic development, including tourism.”
The Corporate Engagement Strategy will underpin the direction of WAITOC for the next four years, developing, expanding and supporting the industry sector which promotes the oldest living culture in the world.
To become part of this exciting initiative or to request a brochure contact WAITOC on firstname.lastname@example.org. visit the WAITOC website (www.waitoc.com) for updates in the coming days.
Mr Simon Haigh – CEO
M: +61 (0)419 921 946
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