In partnership with IBA – Indigenous Business Australia, the Western Australian Indigenous Tourism Operators Council, WAITOC, is launching a Business Support Program that will foster the growth and expansion of a range of authentic Aboriginal cultural tourism experiences throughout Western Australia.
‘This exciting new venture will increase business capacity, skills and sustainability through targeted support, creating more choice and diversity for visitors seeking an opportunity to interact with the world’s oldest living culture’, said Doc Reynolds – WAITOC Chairperson.
The partnership with IBA will assist WAITOC, with their relevant skills and experience, to provide a range of business support services which are targeted to individual requirements. It will align with regional economic development strategies to accelerate the development of Aboriginal tourism products with the support of experienced Aboriginal and non-Aboriginal tourism specialists.
‘Through this exciting partnership with WAITOC, we are looking to increase business capacity and capabilities with a view to these Indigenous businesses achieving long term sustainability’, said Indigenous Business Australia CEO, Rajiv Viswanathan.
‘I would like to thank IBA for this new, first ever partnership with WAITOC – research* has shown that only one fifth of visitors (21.5%) participate in an Aboriginal cultural experience while on holiday in WA, whereas around two-thirds (65.6%) would be interested if it were readily available. This new partnership will be instrumental in helping to reduce these substantial supply and demand gaps’, said Robert Taylor - WAITOC CEO.
WAITOC supports the development and promotion of Aboriginal tourism business ventures in Western Australia. The Council believes that tourism is a unique industry in that it allows Aboriginal people to participate at a real and meaningful level, while still maintaining and valuing their cultural heritage.
For more information and to apply for participation in this program, please email email@example.com
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* Source – IVS Tourism Australia Visitor Data. Image Bundy’s Cultural Tours, Cape Leveque
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