Within the City’s Tourism Development Strategy, the City’s support for Aboriginal tourism development is embedded in the business support and development action: Indigenous stories via; encouraging Aboriginal operators to engage in partnerships with existing attractions to extend the length of stay and yield, supporting existing Aboriginal businesses to grow, and working with Indigenous stakeholders to assess new business opportunities. Aboriginal stories are incorporated within the following Swan tourism products - Cradle of the Colony Exhibition (Swan Valley Visitor Centre), Guildford Heritage Walk Trails, Yagan Memorial Park and more recently the Bush Tucker and Beyond food tourism trail and soon to be completed Swan Valley Heritage Trail.
The City of Swan is a local government area located approximately 20 km north-east of the Perth Central Business District that includes the Swan Valley, Guildford, Gidgegannup and Bullsbrook.
The local Aboriginal people and custodians of the land are the Wadjuk Noongar people who have inhabited the Swan coastal plan for more than 40,000 years.
Guildford is an important meeting place for Noongar people.
Other sites of significance for the Noongar people located within Swan include Walyunga National Park, Bells Rapids and Yagan Memorial Park.
Maalinup Aboriginal Gallery, located within the Swan Valley, has been accepted into Tourism Australia’s Discover Aboriginal Experiences authentic Aboriginal guided tourism program.
The City of Swan supports the tourism industry through the implementation of the Tourism Development Strategy 2015-2020 actions within its pillars of stakeholder engagement, marketing, business support and development, investment attraction and infrastructure, visitor servicing and place specific.