WAITOC Trade

  • 'Tayloring' New Partnerships with Aboriginal Tourism

    'Tayloring' New Partnerships with Aboriginal Tourism

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    Aboriginal tourism is adding significant value to mainstream tourism as Western Australia gains momentum as an iconic destination for the world’s oldest living culture – and research shows that demand for this unique point of difference is on the rise:

    “Currently 20% of visitors participate in an Aboriginal cultural experience while on holiday in WA, whereas 66% would participate if it were readily available”* says Robert Taylor (CEO), “And with WAITOC now well positioned in the tourism industry as a ‘one stop shop’ for information and advice, it is easier than ever to include Aboriginal cultural experiences in your business portfolio”.

    WAITOC showcases over 100 tours, accommodation, experiences and events throughout Western Australia – a rich diversity of highly appealing cultural ‘modules’ which can be packaged into programs and itineraries at a multitude of locations.

    But the range of partnership options ventures way beyond ‘just’ product packaging and tourism. WAITOC’s partnerships include individuals, businesses and organisations from all walks of industry – both in Australia and around the globe.

    “Working with WAITOC is a piece of cake” Robert Taylor smiles, as he flags just some examples – “an Oxfam partnership with Bindi Bindi Dreaming in Perth has created a popular ‘Noongar foodie event’ in Perth/Fremantle, where you can learn about different bush foods and enjoy a live cooking demonstration”

    “And Dale Tilbrook’s peach and aniseed myrtle cake, which features in her bush tucker talks and corporate catering (Maalinup Aboriginal Gallery, Swan Valley) is a mouth-watering sensation ”.

    Food, cooking schools and TV chefs have been a trend wave for a while now, but bushfoods are now riding the crest with a unique, exotic angle and adding high nutritional value to this topic. “ Most of our member businesses incorporate bush tucker tours or topics in their program, but that is just one of the many cultural ingredients our tourism industry partners can use to ‘spice up’ their itineraries”.

    “We are pursuing a variety of new roads to foster alliances with tourism and non-tourism partners in this new, 2016-17 membership year”

    Robert Taylor will be presenting at this year’s WA Tourism Conference on Wednesday 10th August, at Perth Convention and Exhibition Centre - session: ‘Indigenous Tourism, Where to from Here’. For more information, click here

    *source: Tourism Research Australia – IVS and NVS data 2014

    Trade News Blog - 11 July 2016


  • WAITOC welcomes response to Corporate Engagement Strategy

    WAITOC welcomes response to Corporate Engagement Strategy

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    Western Australia Indigenous Tourism Operators Council (WAITOC) Chairman, Robert Taylor, is pleased that WAITOC’s Corporate Engagement Strategy launched last month has received such a positive response from the corporate sector. The Strategy aims to accelerate the growth of Aboriginal Tourism in Western Australia.

    WAITOC believes that Aboriginal Tourism is a unique industry in that it provides Aboriginal people with a vehicle for real and meaningful economic participation while still maintaining and valuing our cultural heritage.

    “Our campaign objective is to increase the level of Corporate and Private Sector involvement, participation and partnerships with WAITOC, with our members and in the Aboriginal Tourism sector generally” said Mr Taylor.

    With over 120 Aboriginal tourism members, the Strategy has the potential to take the industry to the next level especially with the continued demand for authentic Aboriginal tourism experiences by the international market as well as the domestic educational and cultural tourism niche market. In the short timeframe since the strategy was launched over 100 corporate companies have been approached and a significant number of new programs and integration of Aboriginal tourism product used in organisation’s programs such as RAPs and Cross Cultural Awareness initiatives.

    Mr Haigh, CEO of WAITOC commented that “Corporate partnerships that involve the nurturing and mentoring of an Aboriginal business have worked well in other industries and we think these forms of partnerships should work well with Aboriginal tourism businesses. This support can take many forms including the seconding of an executive to assist a business or indirect support of taking your employees on a positive education and fun experience by booking with an Aboriginal tourism operator. Companies can strengthen their reconciliation objectives as part of their Reconciliation Action Plan which aims to directly improve relationships and respect between Aboriginal and Torres Strait Islander peoples and other Australians by supporting Aboriginal economic development, including tourism.”

    WAITOC is the only Aboriginal owned and run tourism association in Australia and is leading the industry through promoting WA Aboriginal tourism experiences, facilitating the creation of new product and build partnerships with the mainstream tourism sector. The Corporate Engagement Strategy will underpin the direction of WAITOC for the next four years, developing, expanding and supporting the industry sector which promotes the oldest living culture in the world.

    To become part of this exciting initiative or learn more about WAITOC visit the WAITOC website  for more information or email info@waitoc.com

  • Aboriginal Experiences Showcased at Perth Caravan and Camping Show

    Aboriginal Experiences Showcased at Perth Caravan and Camping Show

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    WAITOC was again at the annual Perth Caravan and Camping Show held from Wednesday 18th March to Sunday 22nd March 2015.  Over 80 diverse Aboriginal experiences were promoted and the Aboriginal Tourism Self Drive Map was a hit with visitors.

    The presence was complimented by having Girloorloo Tours at Mimbi Caves together with Fitzroy River Lodge there as well as operators from the Ardi region, north of Broome. The south was represented by The Kodja Place as part of the Australia’s South West stand.

    Over 50,000 people visited the show and the WAITOC booth saw an increase in interest in especially families wanting to do an interactive Aboriginal experience.  The map is available at many Visitor Centres.  For more information contact WAITOC.

  • WAITOC's Aboriginal Tourism Product Development and Capacity Program

    WAITOC's Aboriginal Tourism Product Development and Capacity Program

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    WAITOC's Aboriginal Tourism Product Development and Capacity Program has been designed to bring economic and community benefits to Experience Perth and Australia’s South West tourism regions over the next two years.

    The Western Australia Indigenous Tourism Operators Council (WAITOC) Chairman, Doc Reynolds, announced the successful WAITOC Commonwealth Government T-QUAL- Tourism Quality Products Program funding in late 2013.

    The T-QUAL grant has been matched with WAITOC funds to create an ambitious ‘Aboriginal tourism product development and capacity building program’ for Experience Perth and Australia’s South West tourism regions.

    The program is to be delivered in phases:

    ·  The identification of interested Aboriginal tourism businesses and aspirants who would like tourism business advice,

    ·  Aboriginal tourism operator role model and specialist workshops for those who are interested throughout the region; 

    ·  A business mentor and management program for identified operators; and

    ·  Assistance with identifying and connecting with key tourism partners who will help improve business by assisting with access to markets

    Ross MacCulloch of Tourism Key has been appointed as the Project Manager of this program and is currently making contact with interested Aboriginal businesses and non-aboriginal tourism businesses to develop networks that may lead to future partnerships.

    If you or someone you may know may be interested in this program please make contact with Ross as-soon-as possible; by phone on: 0434275733 or e-mail ross@tourismkey.com 

     

    For more information contact WAITOC - info@waitoc.com or 0419 921 946.

  • Tourism Australia launches Restaurant Australia Campaign

    Tourism Australia launches Restaurant Australia Campaign

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    Tourism Australia last week launched Restaurant Australia, inviting the world to dinner. 

    See the new Restaurant Australia video here and visit www.restaurantaustralia.com for more details.

    You now have the chance to promote your business to the world by sharing your food and drink experiences.


    How to promote your business for free – Get involved now

    • Go to www.restaurantaustralia.com and submit your food and drink experience, completing a short online form. Describe your experience in around 150 words, which highlights why your business is so unique.  Tourism Australia will select the best experiences to appear as a feature article. These experiences may include anything from a restaurant, café, bar, brewery, cider house, winery, providore, producer/farm, cooking class, wine makers course, sightseeing tour with a culinary experience, food & wine event and so much more! You can make multiple submissions to focus on different aspects of your business. Remember to focus on people, produce place.
    • Tell your story over the coming months using #restaurantaustralia on your Instagram, Twitter and Facebook pages with a great image and catchy description. Remember to also use #TasteWa to share the WA story.
    • Post your images on to the Tourism Australia Facebook wall
      https://www.facebook.com/SeeAustralia and always tag posts with #restaurantaustralia .


    The benefits

    • Your business will receive a basic listing on www.restaurantaustralia.com, reaching a global audience as Tourism Australia launches Restaurant Australia worldwide.
    • The most compelling and unique content will receive a ‘feature article’ on www.restaurantaustralia.com.
    • Tourism Australia could also forward on your experience to Fairfax, one of their media partners, to use in national editorial for food and drink supplements such as Good Food Sydney and Melbourne.


    Tips

    * On the submission form, ensure to write 150 words or more - the description box will take it (don’t sell yourself short). 

    In your description, include details about:

    • People - Who is involved, history, culture and connections to the experience
    • Produce - What it is, how it’s made/grown, where produce is sourced (do you have a 0kms policy), how its presented, what makes it unique
    • Place - Attraction of the experience/location, the unique landscape, the area

    * Ensure to list your submissions under one or two of the listed categories.
    *  Remember, you can make also multiple submissions by completing and submitting a copy of the form to focus on different aspects of your business. For example, you can promote your actual business (i.e. your brewery experience) as well as promoting an event that you host at the venue or a feature on the chef or head brewer.
    *  Visual is important. A strong image and video will support your submission.


    Need more information or help

    Restaurant Australia workshops
    Tourism Council WA (TCWA) and Tourism Australia will host workshops around the State to help business get involved in the Restaurant Australia campaign. Workshops will be held in Margaret River (May 20), Pemberton (May 21), the Swan Valley (May 22) and Albany (May 26). Supported by Tourism WA, the workshops will provide information on the latest market research addressing culinary tourism, benefits of participating in the campaign and tips on how to generate content and convey your food and wine story. Visit TCWA's website for more information.

    Promote your business for free now
    Visit www.restaurantaustralia.com and submit your story.

    Thank you to everyone that has already submitted your experiences on www.restaurantaustralia.com to share the WA story with the world.  Please do not hesitate to contact either Loretta De Stefani or Marcus Falconer if you have any queries on Restaurant Australia or how to get involved.

    For more information contact WAITOC - info@waitoc.com or 0419 921 946.

  • Aboriginal Experiences Showcased at Perth Caravan & Camping Show 2014

    Aboriginal Experiences Showcased at Perth Caravan & Camping Show 2014

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    WAITOC was again at the annual Perth Caravan & Camping Show held from Thursday 20th March to Monday 24th March 2014. Over 80 diverse Aboriginal experiences were promoted and the Aboriginal Tourism Self Drive Map was a hit with visitors.

    The presence was complimented by having Girloorloo Tours at Mimbi Caves together with Fitzroy River Lodge there as well as operators from the Ardi region, north of Broome. The south was represented by The Kodja Place as part of the Australia’s South West stand.

    Over 45,000 people visited the show and the WAITOC booth saw an increase in interest in especially families wanting to do an interactive Aboriginal experience.

  • QANTAS National Australian Tourism Awards

    QANTAS National Australian Tourism Awards

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    At the recent National Australian Tourism Awards, Koomal Dreaming won Bronze in the Indigenous Tourism Category. This is an amazing achievement and congratulations go to Josh and his family for their commitment to not only their business, but to their region and industry sector as well.

    Of the Award, Koomal Dreaming owner, Josh Whiteland said “This is a great reward and acknowledgement for all the hard work towards Koomal Dreaming’s vision. We look forward to building on and expanding our business. This would not have been possible without the support of WAITOC and other key supporters”. For more information on Koomal Dreaming click here.

  • BARRAMUNDI DREAMING

    BARRAMUNDI DREAMING

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    The Barramundi Concert, recently renamed the Barramundi Dreaming, is a community event held in Kununurra in the East Kimberley. It is a not for profit independent event that prides itself in being 100% alcohol, smoke and drug free. 

    The 2013 concert’s records show approximately half Indigenous and half non Indigenous attendance. 

    The 2014 concert will be held on Saturday 10th May at the Kununurra Picture Gardens from 4 – 10.30 pm, and the Barramundi Dreaming workshop Arena will run over several weeks in the lead up to the concert. The Barramundi Dreaming is hosted by the Gelganyem Trust. 

    The aim of the Barramundi Dreaming is to not only showcase local Indigenous talent in a variety of genres such as music, dance, art and culture and to provide an opportunity for local artists to experience performing and exhibiting to a large audience, but to help to maintain and continue traditional local Dreaming stories to enrich the cultural history of the area and to enable the younger generation to learn more about their spiritual past. 

    For more information on the event visit www.barramundiconcert.com or visit their facebook page click here.