WAITOC Brand Story
“WAITOC delivers partnership solutions for those who wish to engage with Aboriginal tourism in a manner that produces mutual benefits”
The objectives that guide the forward activities and operation of WAITOC are
a. To promote and raise the profile of Western Australia Aboriginal Tourism on a State, National and International level.
b/d. To encourage and support existing, new and emerging Aboriginal tourism operators in Western Australia.
c. To encourage greater collaboration between Aboriginal tourism operators and non-Aboriginal tourism operators including the promotion of joint ventures.
e. To encourage employment of Aboriginal people by the wider tourism industry.
f. To encourage and develop a better relationship between Aboriginal tourism operators and State, Federal and private tourism organisations.
WAITOC Core Values
1. Connection to Country – WAITOC believes in the intergenerational rights/obligations of Aboriginal language groups for the spiritual maintenance of the land. This provides the basis for advocacy
2. Corroboree – WAITOC is a place where people with an interest in Aboriginal tourism can come together to share, learn and benefit from each other. This provides the basis for networking
3. Welcome to Country – WAITOC believes that together, provision of safe passage and reciprocal acknowledgement, results in mutual benefits. The importance of mutual benefits provides the basis for WAITOC’s development of effective partnerships.