To see the creation of a vibrant authentic Aboriginal tourism industry as an integral component of Australia’s tourism industry.

For Western Australia to become the premier destination in Australia for authentic Aboriginal experiences. Our aim is to create a vibrant Aboriginal component of Western Australia’s tourism industry, raising the profile of Aboriginal tourism on a State, National and International level.

It is an exciting time for the Aboriginal tourism sector to become a key player in the tourism industry showcasing our unique point of difference to the rest of the world.