Tourism Western Australia
has made the following publications available for new and existing tourism operators. These are the Tourist Operator Marketing and Tourism Association Marketing Guides.
The Tourist Operator Marketing Guide is an exciting initiative designed to help tourism businesses to successfully market their product.
As well as providing a guided approach to both marketing and preparing a marketing plan, the guide also gives an overview of the Western Australian tourism industry, the various types of operators who are part of the industry and how they relate to each other.
A written plan will not only provide a focus and direction for your business, but it will be able to communicate this information to staff, management, and other organisations who deal with your business needs.
Click here to refer to the Tourism Western Australia "Tourism Marketing Guide" when planning and developing your own marketing plan.
